While corporate sponsorship programs are not necessarily new to many career centers-with employers traditionally sponsoring events like career fairs, info sessions, and interview rooms-the continued emphasis on digital engagement means many of those traditional programs are losing their shine. And employer partners, eager to connect with the next generation of talent, are stepping up.įor example, Spelman College’s career center is sponsored by Carrier, Salesforce, Wells Fargo (and others) University of Washington’s is sponsored by Alaska Airlines, AT&T, Starbucks (and others) and Langston University’s is sponsored by Dell, Boeing, Hormel Foods, and more. With institutions across the country facing funding cuts, many career services leaders are reinforcing their budgets by getting corporate sponsors for their career centers.
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